What is a brand identity?
A brand identity is the visual and emotional representation of a brand. A brand identity includes a number of key elements - LOGO COLOUR SCHEME MESSAGING, TYPOGRAPHY and BRANDWORK - that all work together with the help of a brand STYLE GUIDE. All the elements of a well-built brand are carefully crafted to evoke specific feelings and associations in the minds of customers.
People Will Recognise Your Business
One of the most obvious reasons that businesses need branding is to help them get recognised more often. A business that doesn’t have any cohesive branding isn’t recognisable going to stay in someone’s mind for very long.
Benefits of branding
Appear Professional
A brand lacking a consistent style and visual identity appears disjointed and disorganised, leaving customers unsure of what to expect. Consistency is vital for conveying professionalism and trustworthiness.
Be Different
In a crowded marketplace, strong brand design helps a company stand out from its competitors. A unique visual identity can differentiate a brand from others offering similar products or services.
Connect with your clients
A well-designed brand evokes emotions and connects with consumers on a deeper level. Colours, imagery, and design can trigger specific feelings and associations, fostering brand affinity.
check out my brand design projects
Beginning a new venture? I offer custom design solutions for businesses just getting started. From crafting a compelling logo to developing cohesive branding and captivating photography, your journey to success begins with standout design elements.
The Process
heres how it works
01
ONBOARDING
We'll chat about your project and provide you with a quote. Once this is accepted, you'll make the deposit payment to secure the project!
02
DISCOVERY
Let's get to know each other - we want to learn all about your business, vision, your target market and talking initial design ideas.
03
DESIGN
The most exciting step of all! Sit back, relax and wait for your package to arrive in your inbox.
04
REFINEMENTS
This is our chance to make changes. Your feedback ensures we hit the mark smoothly and efficiently.
05
FINALISING
Once we've finalised your project, we'll put together high-resolution files and transfer them to you to begin using!
